Book Review: Selling Change (And the Power of “Yes, And!”)

Most people who have any sales training or experience understand the concept of selling benefits, not features. However, have you ever considered going beyond both of those and instead focusing on selling change? I recently read “Selling Change” by Brett Clay. This is a book on (as you might have guessed) sales. However, rather than […]

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Audio: Improv Comedy For Sales – “Say Yes And!”

Here’s an MP3 of a short audio program I did a little while ago for Comcast Spotlight. In the audio, I talk about how to use the improv comedy principle of saying, “Yes, And” instead of “Yes, But” to improve sales. Improv Comedy for Sales – Yes And Take a listen and apply the “Yes, […]

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